The basics for successful promotion of your courses
As government and institutional funding for language programs decreases, it becomes increasingly important for schools to spread the word about their courses in order to maintain enrollments and keep new students coming through the doors. This includes post-secondary institutions, private language schools, non-profit organizations and any other school [...]

In 1998 “Asian flu” hit the markets, causing thousands of Korean, Japanese and other Asian students to stay home. In 2001 the World Trade Center in New York was destroyed and for a time, North America was no longer considered a “safe” destination for international students and enrollments dropped again. In 2003, the war in [...]